Nintendo put out a post on the WIi message boards last night urging owners to “discover Wii U.”
Nintendo global president Satoru Iwata recently stated that the Wii U’s sales are hurting partially due to consumers confusing Wii U as a Wii peripheral. In what I can only describe as a very funny/sad way to address this issue, they posted on the Wii message board last night reminding players that the Wii U is an “all-new home console.”
“It’s time to discover Wii U,” reads the posts title. “Wii U is the all-new home console from Nintendo. It’s not just an upgrade—it’s an entirely new system that will change the way you and your family experience games and entertainment.”
Not sure if pleading is effective marketing, but points for being honest, Nintendo. And I guess trying to clarify how you’ve poorly marketed the Wii U to most consumers.
— Your Inner Han (@StarfireTurtle) May 1, 2013