X

REGISTER TO CUSTOMIZE
YOUR NEWS AND GET ALERTS
ON Wii U Advert Banned in the U.K. for Being Misleading

Click the box below to confirm you are over 13, not a robot, and agree to our Privacy Policy & Terms and Conditions
No thanks, take me to EGMNOW
X
Customize your news
for instant alerts on
Wii U Advert Banned in the U.K. for Being Misleading
Register below
(it only takes seconds)
Click the box below to confirm you are over 13, not a robot, and agree to our Privacy Policy & Terms and Conditions


X
X


 

The U.K.’s advertising watchdog ASA has banned an advert for the Wii U following a complaint stating that it was misleading consumers.

The advert in question showcases the Wii U’s screen switch feature with the GamePad, however, as the complaint points out, the ability to “switch gameplay to the GamePad controller would not be available on all games.”

As a result of this complaint, the Advertising Standards Authority has deemed the advert misleading and banned it from airing. “We considered that the option to switch gameplay to the GamePad controller could be available on all games, and as this was a new console consumers would not have an awareness of whether this was something specific to individual games or a general feature of the console,” the company wrote in its report.

“We considered that, in this context, the ad should have made clear that this feature would not be available on all games. Because it did not, we concluded the ad was misleading.”

Nintendo of Europe responded to the ban: “They said it was correct that some games would not include this feature but they had no control over how third-party software developers used the capabilities of their console,” according to the report.

The advert can be found below.

0   POINTS
0   POINTS


About Matthew Bennett

view all posts

Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89

Wii U Advert Banned in the U.K. for Being Misleading

The U.K.'s advertising watchdog ASA has banned an advert for the Wii U following a complaint stating that it was misleading consumers.

By Matthew Bennett | 01/17/2013 06:06 AM PT

News

The U.K.’s advertising watchdog ASA has banned an advert for the Wii U following a complaint stating that it was misleading consumers.

The advert in question showcases the Wii U’s screen switch feature with the GamePad, however, as the complaint points out, the ability to “switch gameplay to the GamePad controller would not be available on all games.”

As a result of this complaint, the Advertising Standards Authority has deemed the advert misleading and banned it from airing. “We considered that the option to switch gameplay to the GamePad controller could be available on all games, and as this was a new console consumers would not have an awareness of whether this was something specific to individual games or a general feature of the console,” the company wrote in its report.

“We considered that, in this context, the ad should have made clear that this feature would not be available on all games. Because it did not, we concluded the ad was misleading.”

Nintendo of Europe responded to the ban: “They said it was correct that some games would not include this feature but they had no control over how third-party software developers used the capabilities of their console,” according to the report.

The advert can be found below.

0   POINTS
0   POINTS



About Matthew Bennett

view all posts

Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89