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Wii U Still Being Sold at a Loss

Posted on August 8, 2013 AT 03:53am

Nintendo has put a stop to any hopes or rumors regarding a Wii U price cut in the near future by revealing that each console is still sold at a loss.

The company confirmed the news to GamesIndustry International, but failed to offer any specific figures. Of course this is a common strategy by console manufacturers, with most of the profit being made from software sales. However, after a couple of years the cost of the parts used to make the console usually reduce allowing price cuts to occur–no such luck for Nintendo.

It looks like people waiting for a price cut to jump on the Wii U train will be waiting quite a while.

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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