In a world where prejudice against Nazis can be perplexingly frowned upon, Bethesda Softworks’ Pete Hines has the stones to stand behind the upcoming Wolfenstein II: The New Colossus and all of its Nazi killing.
A recent ad campaign for Wolfenstein II involved a Twitter post with the message “Make America Nazi-Free Again” and an accompanying hashtag #NoMoreNazis. Some of the less progressive of our community apparently took offense to this proposition, but VP of PR and marketing Pete Hines admirably refused to shy away from the issue.
“We’re certainly aware of current events in America and how they relate to some of the themes in Wolfenstein II,” Hines explained to GamesIndustry.biz. “Wolfenstein has been a decidedly anti-Nazi series since the first release more than 20 years ago. We aren’t going to shy away from what the game is about. We don’t feel it’s a reach for us to say Nazis are bad and un-American, and we’re not worried about being on the right side of history here.”
He goes on to explain that the sequel’s anti-Nazi sentiment is the core of the player’s motivation in the campaign, as it has been for all games in the franchise, and that it is a shame that the game-focused marketing campaign is being considered divisive political speech.
“[In the game], freeing America is the first step to freeing the world,” Hines said. “So the idea of #NoMoreNazis in America is, in fact, what the entire game (and franchise) is about. Our campaign leans into that sentiment, and it unfortunately happens to highlight current events in the real world.”
“This is what our game is about. It’s what this franchise has always been about. We aren’t afraid to embrace what BJ stands for and what Wolfenstein represents. When it comes to Nazis, you can put us down in the ‘against’ column.”
For more about Hines’ perspective on Nazi killing, check out the full GamesIndustry.biz interview. Fans can get a fresh look at said Nazi killing in EGM’s recent hands-on with the shooter.
Wolfenstein II: The New Colossus is launching October 27th on PlayStation 4, Xbox One, and PC, with a Nintendo Switch version dropping sometime next year.