Posted on October 2, 2012 AT 03:10pm
More mobile games are played by women than men, says a recent survey conducted by USA Today, effectively making them the largest group of gamers in the world. Times changes everything, it seems.
Where most common stereotypes and data have suggested that male players vastly outnumber women in the gaming world, there’s been a total reversal thanks to the mobile market, says the news group:
More than six out of 10, or 63%, of female mobile gamers play social multiplayer games, compared with 52% of men who play mobile games, according to a new survey by EEDAR, a research firm based in Carlsbad, Calif. But this only begins to hint at the growing clout of women in the $1 billion U.S. mobile wireless games industry, according to a survey of 2,491 active mobile gamers ages 15 to 64.
[In] 2002, men made up nearly three-fourths, or 72%, of video game players. That’s nearly leveled out a decade later to a 53%-47% split of male and female console and PC gamers, according to the Entertainment Software Association.
Zynga mobile senior vice president Travis Boatman also chimes in on the report, saying that the wider access of games to everyone with a smartphone or tablet naturally led to the surge of women playing video games.
Traditionally, women outnumber men in most developed countries such as the U.S., Canada, Brazil, most of Europe, Australia, and Japan. It only makes sense that the wider access and range of video games to phones, tablets, and PCs would see a surge in the female population, especially with the trend of free-to-play gaming dominating the market.
Source: USA Today
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