Revenues from World of Warcraft dropped 54 percent in just seven months, according to analyst company SuperData Research.

According to the company, WoW made $93 million in April, down from $204 million reported in September 2012. SuperData adds that despite this decline Blizzard’s new monetization efforts are proving effective.

“Despite major declines in total revenues between September 2012 and April 2013, the game has seen an increasing conversion rate for the its current, add-on, extra-game store, and its microtransaction revenues have held pat overall,” the company wrote. ”What it tells us is that dedicated WoW players are interested in-and will spend money on-microtransactions.”

Via: CVG