Sony recently announced that the PlayStation 4’s price would see a significant reduction in Japan, but they’ve kept mum on whether a similar drop is coming for North America and Europe. That silence won’t last long, if you believe the man in charge of their chief gaming rival.
Phil Spencer, head of Microsoft’s Xbox division, recently told IGN that he anticipates a PS4 price cut in Western markets in time for the holiday shopping season.
“I fully expect they [PlayStation] will drop price,” Spencer said. “When I think about the playbook they’ve used in the past, we feel good about the plans we have in place going forward in the holiday. If history tells, then we’ll see a price drop from them coming.”
Spencer added that such a move from Sony wouldn’t worry him, as he believes price competition is good for gamers and healthy for the industry as a whole.
Microsoft, for its part, has already dropped the price of the Xbox One substantially since its initial launch, first by unbundling the Kinect sensor, then through a series of temporary discounts that eventually became permanent.
Currently, an Xbox One with a 500 GB hard drive comes in at $350, $50 less than a PS4 with the same storage capacity.