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Xbox Europe Watching the $99 Subscription-Based Xbox 360 Console Closely

Posted on July 17, 2012 AT 02:30am

Xbox Europe boss Chris Lewis has said he is keeping a close eye on the $99 subscription-based Xbox 360 console currently available in the U.S., stating that it could make the jump overseas if it does well.

“We’ll watch it with interest, then we’ll decide if it makes sense for us to expand more fully in North America, globally or by region,” he told VG247. “It’ll be very interesting to see how it works out. We listen to what the consumers are asking for and we experiment with different propositions in different markets.”

“There are certain things we’ve done in Europe over the years, for example; a lot of our soft and hard bundling initiatives have ended up becoming global initiatives based on consumption patterns. The one you describe there, we’ll similarly track that and see how that goes down,” he added. “I think it’ll be very popular.”

The console was made available in the U.S. back in May and offers customers a 4GB Xbox 360 with Kinect for just $99, however, this is coupled with a compulsory two year subscription to Xbox Live at $14.99 per month. With people shelling out twice that amount and more on phone contracts, it’s not crazy to think that they’d be willing to pay each month for an Xbox 360 in Europe, as long as the price is right.

Would you be interested in the console if it came to Europe? Let us know in the comments below.

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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