Xbox has finally added the ability to gift friends digital codes for games right from the Xbox Store.
If you’re buying a game for a friend on Xbox Live from the Xbox Store, it’s as easy as clicking the “Buy as gift” button and choosing the recipient from your Xbox friends list. If you’re buying a game online from the Windows Store, you will need to know your friend’s email address.
In addition to games, you can also gift your friends subscriptions to Xbox Live or Game Pass, as well as DLC.
Gifting is here ! Gift select Xbox One games & downloadable game content +Xbox Live Gold & Xbox Game Pass subscriptions, right from the Microsoft Store on your Xbox console, on Windows, or online. pic.twitter.com/NACHdO3dY1
— Larry Hryb #XboxOneX (@majornelson) November 14, 2017
This new feature coincides with the ridiculous Black Friday deals that Microsoft is offering, including an Xbox One S for only $189.
It also marks a growing trend that an increasing number of players are buying their games digitally, most recently noticeable in the increased ratio of digital sales between the last two Assassin’s Creed games.