Yukes Acquires Lingerie Football League License

By Matthew Bennett, Associate Editor
Posted on June 20, 2012 AT 07:22am

Yukes, developer of THQ’s WWE and UFC titles, has acquired the rights to create games based on the Lingerie Football League.

The Osaka-based studio is calling the sport its ”next big franchise.” The collaboration will focus on ”capturing the essence of the intensity, speed, beauty and on-the-field action of LFL Football.”

“We at Yukes feel that there is incredible momentum building behind the LFL and that the sport is perfectly positioned to become the next big franchise in the gaming world,” said Yukes CEO Yukinori Taniguchi. ”The core global fan base of the LFL, which consists of nearly 60-percent Men, 18-34, perfectly aligns with the gaming world’s target market.”

Taniguchi makes a very good point, gaming and the LFL do seem to go hand-in-hand, and it will be interesting to see what Yukes can come up with. If it can create something that’s the same quality as the WWE and UFC franchises then it could have a very big property on its hands.

Would you buy a game based on the LFL?

Matthew Bennett has only been covering the gaming world for a short while, but he’s eager to make his mark. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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