Microsoft: Xbox Live Adverts a Success, More Investment Planned

By Matthew Bennett, Associate Editor
Posted on January 9, 2013 AT 02:53am

Microsoft has announced that its Xbox Live NUads have been a resounding success with a 37 percent engagement rate.

The adverts–which consist of interactive elements such as polls–were launched in August 2012. According to Microsoft, 71 percent of the engaged viewers voted in an interactive poll and 97 percent of those checked out the final results.

“When we launched NUads, we redefined the 30-second spot,” said Xbox Live Entertainment and Advertising manager Ross Honey. “These results show that NUads is a real breakthrough in TV advertising, and you can expect more investment from us when it comes to this new ad format and video advertising in general.”

I’m not too fussed by the adverts at the moment, they blend in well and don’t cause too many issues–bar a slight slowdown of the dashboard. As long as Microsoft doesn’t start plastering them everywhere then I’m perfectly fine with NUads continuing.

What are your thoughts on the adverts? Should they be removed? Let us know in the comments below.

Matthew Bennett has only been covering the gaming world for a short while, but he’s eager to make his mark. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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