Posted on October 15, 2012 AT 11:42am
The Entertainment Software Association Foundation has announced they are joining forces with the Children’s Miracle Network. Both organizations are partnering up on the nationwide fundraiser called Extra Life- a 24 hour gaming marathon based on raising money to help kids in hospitals across the country. It takes place this coming Saturday, October 20th, 2012.
“The passion and commitment of video game players to raise money for our member children’s hospitals has made a tremendous difference for thousands of kids,” said John Lauck, president and CEO of CMNH. “We’re excited for this year’s Extra Life marathon, and thrilled to have the ESA Foundation and the video game industry’s support for this important event.”
This is the 4th year of the Extra Life event and with this partnership one has to imagine that this partnership with ESAF will only help in adding more support and knowledge about this charitable fundraiser.
“Video games can entertain, educate, and heal. It is a natural extension then that we utilize this remarkable medium to raise funds and awareness for America’s network of children’s hospitals,” said Jenny Lai, vice president of ESAF. “We are proud to be a part of this collective effort to advance medical research.”
For more information about Extra Life, visit: www.extra-life.org.
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