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[UPDATED] — No Nintendo Press Conference At E3 This Year

Posted on April 24, 2013 AT 08:29pm

Nintendo announced today during their financial results briefing that they will not hold a press conference this year at the Electronic Entertainment Expo (E3) in Los Angeles, California.

Nintendo cited multiple reasons for not holding their traditional presser at E3; citing that they plan on hosting smaller events that are marketed towards the US software titles; something that they have begun doing more recently with multiple Nintendo Directs. Here are some of the transcripts of the announcement (translated from Japanese to English):

At E3 this year, we do not plan to announce the new hard, and that it announced the software, to get this experience is the main activity of E3. Many people you have a great interest and would like to know more about the Wii U game that we announce, and our company by using the timing of E3, and to tell you the details about the Wii U game to launch this year, and, I’m going to be able to experience immediately to visitors. Therefore, we accept the challenge of that effort as never before, to establish a new form of announcement at E3 this year.

The statement continues…

We are planning several events that you place on it, focused on a smaller U.S. market software. One of them in the event of a closed everyone for distribution in the United States officials, another is an event of a closed type experience that target everyone in the game the Western media mainly.

So there you have it, no Reggie Fils Aime hosting a Nintendo E3 presser. So what are your thoughts on Nintendo not holding a press conference at E3 this year? Is it a good move? Leave your thoughts in the comment section and let us know what you think!


UPDATE — Nintendo later clarified their statements today releasing the following statement below:

“As you’ve already seen, a lot of news about Nintendo games and services that traditionally would be held until E3 is being delivered this year through Nintendo Directs, and various press events. This approach will continue between now and E3. No matter where you are in the world, you’ll be fully informed. We look forward to continuing to provide you with Nintendo news and content in ways you haven’t before experienced. Beyond the news that will be communicated through Nintendo Direct videos in the run up to E3, at the show itself we’re hosting two smaller events on Tuesday morning before the LACC opens instead of just our traditional one event. A media event and a partner presentation will both occur that morning. While the audiences will be different between the two events, both will occur on the Tuesday morning of E3 (June 11) which is the date and time period the public has come to expect for Nintendo to deliver E3 news.

At the Nokia theater we’ll meet with business partners (retailers, publishers, analysts, etc.) from the NOA territory and discuss our plans for driving the business and providing tailored information that this group finds useful to their operations. Nintendo has done these same type of business meetings at past E3 shows, but has not in the past few years. This year we are returning to that business partner meeting format. New this year at our booth in the LACC, prior to the show opening, we’ll invite a small group of media to play our games. We will have a strong line-up of beloved franchise experiences available for immediate hands-on play. We are continuing to consider exciting new ways to bring the news of our games and information directly to the players at home during the E3 timeframe, and will have more to say about that at a later date.”

Albert Perkins is one of the journalists writing for DigitalNoob, and also co-hosts & produces The Weekly Beat Podcast on DigitalNoob. Away from gaming you can find Albert watching sports, television, movies, and regularly being the jokester & punch line amongst his friends. You can follow him on Twitter @AlbertPerkins.

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