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Zynga, Meet Karma

By
Posted on June 14, 2012 AT 01:14am

Zynga’s shares have dropped to an all time low; there is a god. An analyst’s research note revealed that Zynga games saw a decline in usage in May due to players migrating to mobile platforms. Once the note started circulating, Zynga’s shares dropped by about 10%, coming to rest at $4.98 US on Tuesday night. While those numbers have since recovered by a small amount it sounds a warning sign for the Facebook game maker.

Many argue that the growing trend of mobile gaming on smartphones and tablets is the cause for the drop in usage; the fact that Zynga has yet to recreate its success with Farmville also hasn’t helped the company. The delicious irony of this situation is that for Zynga to survive as a company it needs to do something it hasn’t ever done before, innovate.





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