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GAME ‘Has Two Weeks to Turn its Fortunes Around’

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Posted on March 9, 2012 AT 01:04pm

THE BUZZ: U.K. retailer GAME “has two weeks to turn its fortune around,” according to a new report.

According to MCV, senior members of GAME management have been told that administration is a possibility.

The first steps of this is the current firesale that is happening in stores across the country and online. Officially titled a “Spring Clean” event, with the company offering games, hardware and accessories at heavily discounted prices.

EGM’s TAKE: Things just keep getting bleaker for GAME. This is a major sale at an odd time and can only be to drum up business for the failing company. Will GameStop swoop in and make an offer in an attempt to pretty much take over the European market? Really all GAME can hope for is a buyout, unless something drastic happens.

Source: MCV

Matthew Bennett, Associate Editor
Matthew Bennett has only been covering the gaming world for a short while, but he’s eager to make his mark. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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