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EA wasn’t the only publisher talking about profits and pre-orders today, as Take-Two disclosed the success that Borderlands 2 is already seeing in the market.

In talking about the upcoming Gearbox FPS adventure game, Take-Two chief operating officer Karl Slatoff announced that “consumer anticipation is phenomenal”, and that the game now sits as the publisher’s third-highest pre-ordered release ever?just above Grand Theft Auto IV and Grand Theft Auto: San Andreas.

Good for Gearbox and Take-Two. Borderlands 2 is looking to be a great expansion to what has quickly become an exciting new gaming franchise, so it’s nice to see consumers responding.

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About Eric Patterson

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Eric got his start via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as he can convince them to fit in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights.

Borderlands 2 Is Take-Two’s Third-Highest Pre-Ordered Game Ever

EA wasn't the only publisher talking about profits and pre-orders today, as Take-Two disclosed the success that Borderlands 2 is already seeing in the market.

By Eric Patterson | 07/31/2012 07:23 PM PT

News

EA wasn’t the only publisher talking about profits and pre-orders today, as Take-Two disclosed the success that Borderlands 2 is already seeing in the market.

In talking about the upcoming Gearbox FPS adventure game, Take-Two chief operating officer Karl Slatoff announced that “consumer anticipation is phenomenal”, and that the game now sits as the publisher’s third-highest pre-ordered release ever?just above Grand Theft Auto IV and Grand Theft Auto: San Andreas.

Good for Gearbox and Take-Two. Borderlands 2 is looking to be a great expansion to what has quickly become an exciting new gaming franchise, so it’s nice to see consumers responding.

Read More


About Eric Patterson

view all posts

Eric got his start via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as he can convince them to fit in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights.