EA has explained why its Battlefield franchise doesn’t have an annual release schedule like its main competitor Call of Duty.
CFO Blake Jorgensen explained to attendees of the UBS Global Technology Conference the reasons behind Battlefield‘s two year schedule. “The challenges are you?ve got to most likely do it out of two studios because it?s hard, it?s a two-year project,” Jorgensen said.
“Battlefield takes us about two years to develop and so you want to make sure that you’re sharing talent across studios, so you keep core talent of the product and the experience for the consumer there.”
Jorgensen added that another major issue with annual releases is making sure that each new entry is substantially different to its predecessor. “You also want to be really careful that you don?t destroy the franchise along the way. You’ve got to make it exciting and different, but at the same time you want to make sure you maintain a great franchise.”
An annual schedule could also hurt an entry’s digital sales after launch. “Battlefield is a product that doesn?t just sell once; it sells for 24 months associated with not just Battlefield, but all the additional Battlefield Premium activities that the consumer wants,” he said. “So you?ve got to be careful that you don?t destroy some of that tail that is on the Battlefield product.”