Although some of the noise around Zynga’s crumbling empire has waned in the last week or two, EA is still adamant that they’re doing the right thing by suing their competitor over copyright infringement. As EA tells it, they’re fighting for the whole industry.
Bombastic as that may sound, EA COO Peter Moore didn’t mince words, talking to Eurogamer at Gamescom 2012 about why Zynga’s transgressions deserved such a heavy response from his company:
“When we looked at TheVille we felt somewhat affronted by what we saw as copyright infringement. We also feel from an industry perspective that a number of these things have happened before related to Zynga, but there’s never been a company that has the wherewithal and the resources to take it to the next level. We do.
“So, we’re defending our Maxis studio, and we’re standing up for the industry. The roots of what we do as an industry is creative, from the minds of people who sit there and build storylines and characters and mesh it all together and work hard to do it. You take years to do that. And when you see somebody, quite frankly, take months replicating what you’ve done, you’re upset. We were upset. We were upset for Maxis.”
Zynga is currently facing a small collection of lawsuits over a variety of different issues, from copyright infringement to insider trading claims that allege CEO Mark Pincus and other executive swindled investors out of millions.
Currently, their stock is struggling to stay above $3 per share, where it was once valued over $10 apiece. Zynga is even throwing stock options at their staff to prevent a mass exodus, but if they expand their current stock pool much more, the company will devalue even more, and could possibly become worthless to the stock market.
If that happens, don’t expect too many tears shed by the gaming industry. Zynga’s reputation for copying content from small developers and repackaging it has earned them the ire of many companies across the field.