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In honor of Far Cry Primal‘s impending release, Ubisoft has carved an entire PlayStation 4 console from stone, and it appears to be just as useless as it sounds.

A short, two-and-a-half minute video documents most of the crafting process which involved chiseling large slabs of rock into the console and a few gaming accessories. By the end, there’s a full den featuring stone replicas of a detailed PS4, two DualShock 4 controllers, a pizza box with accompanying slices, a soda can, an HD TV, and a coffee table embossed with the Primal logo.

A few elements of the scene don’t get the stone treatment, so if you were hoping for full commitment to the concept, try not to look at the TV stand, the recliner chair, the legs of the coffee table, or the very real, very odd gentleman attempting to play games on a rock.

As an example of Ubisoft’s time better well spent, the fourth Far Cry Primal behind-the-scenes developer diary was recently released, exhibiting much of the creative process behind the game.

Far Cry Primal is slate-d to arrive on PS4, Xbox One, and PC February 23rd. Presumably, the game will only run on systems made of wires, circuit boards, and plastic.

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About Nick Plessas

view all posts

Nick didn’t start gaming until mid-2006. Once his parents finally allowed a console into the house, it was all uphill from there. Starting out with a PS2, he grew an affinity for Sony consoles and moved on to the PS3, and now the PS4. He keeps his gaming palette wide, but, gun to his head, he’d have to say shooters are his genre of choice. Find him on Twitter @idole808

Far Cry Primal marketing hits rock bottom

By Nick Plessas | 02/18/2016 10:30 PM PT

News

In honor of Far Cry Primal‘s impending release, Ubisoft has carved an entire PlayStation 4 console from stone, and it appears to be just as useless as it sounds.

A short, two-and-a-half minute video documents most of the crafting process which involved chiseling large slabs of rock into the console and a few gaming accessories. By the end, there’s a full den featuring stone replicas of a detailed PS4, two DualShock 4 controllers, a pizza box with accompanying slices, a soda can, an HD TV, and a coffee table embossed with the Primal logo.

A few elements of the scene don’t get the stone treatment, so if you were hoping for full commitment to the concept, try not to look at the TV stand, the recliner chair, the legs of the coffee table, or the very real, very odd gentleman attempting to play games on a rock.

As an example of Ubisoft’s time better well spent, the fourth Far Cry Primal behind-the-scenes developer diary was recently released, exhibiting much of the creative process behind the game.

Far Cry Primal is slate-d to arrive on PS4, Xbox One, and PC February 23rd. Presumably, the game will only run on systems made of wires, circuit boards, and plastic.

Read More


About Nick Plessas

view all posts

Nick didn’t start gaming until mid-2006. Once his parents finally allowed a console into the house, it was all uphill from there. Starting out with a PS2, he grew an affinity for Sony consoles and moved on to the PS3, and now the PS4. He keeps his gaming palette wide, but, gun to his head, he’d have to say shooters are his genre of choice. Find him on Twitter @idole808