Microsoft has introduced a new logo for their company, following the “metro” look that has outlined their surging brand reinvention. It’s not a huge shift for the common consumer, but for Microsoft, it presents something significant.
In a way, it all ties back to information found in the leak of alleged Microsoft documents earlier this year, where a detailed roadmap outlined how Microsoft intended to condense Windows, Xbox Live, and Kinect into a single suite.
But will all the products have the same interface design?
Maybe—it’s just like the “ecosystem” concept that governs Apple’s Mac, MacBook, iPhone, and iPad products, where Mac OS X and iOS sync all the products together in a single unified system for consuming video, games, and more.
Not only does the logo look sharper, but the “metro” tile design is direct reference to the aesthetic seen on Windows 8 PCs, Microsoft’s Surface tablets, Windows Phones, and the Xbox 360 console.
In the long run, it’s a small but important step for Microsoft, as well as a necessary move towards attempting to dominate your living room—and maybe we’ll see the idea pushed even further with the Xbox 720’s upcoming launch.