Fallout 4 fans shouldn’t expect to learn anymore about the game’s story before launch, according to Bethesda?s VP of PR and Marketing, Pete Hines.
?I would be stunned if we said anything else about the story ever again [prior to launch],? Hines told IGN. ?We?re going to let everybody experience that in the game as much as possible. But there are certain trade-offs you have to make to build some amount of awareness to what the game is offering, so you?re willing to make some sacrifices.?
Fallout 4 was announced in June, just a few months before its release in November?a turnaround from reveal to launch that’s almost unheard of with AAA titles. Hines went on to explain the reasoning behind the short marketing campaign.
?If you ask Todd [Howard, game director] he?d probably prefer like a week or even a day between announce and launch,? Hines explained. ?He tends to hate showing his stuff before it?s out because he?s a bit of a perfectionist and it takes a lot of time away from making the game to work on demos or presentations. It?s not that he doesn?t want to show fans what he?s making but every time he shows something he sees what?s wrong or what needs to be fixed.
?Ultimately we landed on six months, it felt like it worked for a game like this. We felt that it was highly anticipated. Obviously Bethesda Game Studios has a stellar reputation and it is both a Fallout 3 follow-up as well as a follow up to Skyrim which is well known throughout the world, and [we knew that] Fallout 4 would be something that would have a lot of buzz and noise around it and we didn?t need as long as you might for some other titles to kind of build that interest to launch.?
Currently Bethesda is 100 percent committed to the core game, with work on mod support and DLC scheduled to begin in 2016.
Fallout 4 launches November 10, 2015 for PlayStation 4, Xbox One, and PC.